IT departments have historically seen themselves as the guardians of the computer network and the protectors of the company’s data and technology assets. In relation to users, IT has often believed that the primary mission is to protect them and the network from themselves. This approach has been called “playing god on the network” or ”culture of no” philosophy and while it may have served a purpose in the past, nowadays more forward thinking IT organizations have began to realize that they need to fundamentally change their approach. The best IT leaders are turning their departments into service organizations that are focused on using technology as a business enabler, super-serving and partnering with end users, and educating users about new technology as it emerges onto the business landscape.