Cloudforce 2012 Rocked in Atlanta

 

Attended Cloudforce in Atlanta, held at the Georgia World Congress Center on Thursday, November 1st. I’ve attended all of the past Cloudforce events in Atlanta and I have to say this year was the best and the biggest! I have no idea how many attendees were there but it must have been thousands…well 2000 at least. The marketing extravaganza at Cloudforce is always amazing…but this year was taken to a new level…blowing off the doors with glitzy videos and music pounding out a message…of what I’m not sure…but the effect was awesome…I was pumped!

There were keynotes on different product lines, Cloudforce expo with a couple dozen 3rd party vendors on display ready to answer questions and demo products, numerous break out sessions, and the main keynote featuring Vivek Kundra, former chief information officer for the USA, now a senior VP at Salesforce.

At the Cloudforce main keynote I learned about new products and features like the ipad app, Chatterbox (file sharing), Desk.com, Work.com, and Chatter Communities. But the thing that always impresses me most at these Cloudforce events is the customer testimonies. We heard from GE, Toyota, E-Trade, Coca-cola, Virgin Airlines, and Commonwealth Bank (largest bank in Australia) just to name a few. Most memorable was the Toyota “social car”  which they termed the “iPhone of cars” and Coca-cola’s freestyle machines where you can create your own custom drink and then share it with friends.

Two  breakout sessions I enjoyed were “Social in Government” and the Salesforce Platform keynote. In the government session we heard from GSA’s region 4 IT exec on how the GSA used Force.com to consolidate 1700 legacy applications into 15 and then built 26 new applications in less than 6 months. All 17,000 GSA employees and contractors are on Force. We also saw examples of how Salesforce platforms are being used throughout the CDC, FDA, and New Jersey Transit Authority. In the Salesforce Platform keynote we heard from the Intercontinental Hotel Group and Home Depot where both companies built field inspection applications with Force.com. In viewing the demos I also picked up a cool new feature I didn’t know about called schema builder…not to mention two free books.

The most exciting thing I learned overall at Cloudforce was the new Salesforce Touch platform, which drives Salesforce mobile apps and allows enterprises to build their own mobile applications for Android and iOS platforms in either native or HTML5 hybrid modes. One of the free books provided to attendees of the Salesforce Platform keynote was the mobile development guide for the touch platform. I’m looking forward to giving this a try ASAP!