Tag Archives: force.com

Cloudforce 2012 Rocked in Atlanta

 

Attended Cloudforce in Atlanta, held at the Georgia World Congress Center on Thursday, November 1st. I’ve attended all of the past Cloudforce events in Atlanta and I have to say this year was the best and the biggest! I have no idea how many attendees were there but it must have been thousands…well 2000 at least. The marketing extravaganza at Cloudforce is always amazing…but this year was taken to a new level…blowing off the doors with glitzy videos and music pounding out a message…of what I’m not sure…but the effect was awesome…I was pumped!

There were keynotes on different product lines, Cloudforce expo with a couple dozen 3rd party vendors on display ready to answer questions and demo products, numerous break out sessions, and the main keynote featuring Vivek Kundra, former chief information officer for the USA, now a senior VP at Salesforce.

At the Cloudforce main keynote I learned about new products and features like the ipad app, Chatterbox (file sharing), Desk.com, Work.com, and Chatter Communities. But the thing that always impresses me most at these Cloudforce events is the customer testimonies. We heard from GE, Toyota, E-Trade, Coca-cola, Virgin Airlines, and Commonwealth Bank (largest bank in Australia) just to name a few. Most memorable was the Toyota “social car”  which they termed the “iPhone of cars” and Coca-cola’s freestyle machines where you can create your own custom drink and then share it with friends.

Two  breakout sessions I enjoyed were “Social in Government” and the Salesforce Platform keynote. In the government session we heard from GSA’s region 4 IT exec on how the GSA used Force.com to consolidate 1700 legacy applications into 15 and then built 26 new applications in less than 6 months. All 17,000 GSA employees and contractors are on Force. We also saw examples of how Salesforce platforms are being used throughout the CDC, FDA, and New Jersey Transit Authority. In the Salesforce Platform keynote we heard from the Intercontinental Hotel Group and Home Depot where both companies built field inspection applications with Force.com. In viewing the demos I also picked up a cool new feature I didn’t know about called schema builder…not to mention two free books.

The most exciting thing I learned overall at Cloudforce was the new Salesforce Touch platform, which drives Salesforce mobile apps and allows enterprises to build their own mobile applications for Android and iOS platforms in either native or HTML5 hybrid modes. One of the free books provided to attendees of the Salesforce Platform keynote was the mobile development guide for the touch platform. I’m looking forward to giving this a try ASAP!

 

CloudForce 2010

A inventory application created in real time with Force.com in this breakout session

For the past few years I have attended this annual afternoon event by Salesforce.com which is usually held at the Buckhead Westin.   As always this was an impressive first class event with food, drinks, give-aways, informative keynotes, and breakouts on the latest Salesforce technologies.  Every year I learn something new and leave feeling  freshly inspired and encouraged about cloud technology in general.  As usual the event was packed with 300-400 attendees.

The keynote always starts out with a definition of cloud computing…(1) multi-tenant, (2) pay as you go, (3) realtime, and (4) auto upgrades and then provides an update on Salesforce statistics in terms of growth and customers. Salesforce now has grown to 72,500 paying customers,  all without traditional marketing…basically word of mouth.  Salesforce is ISO 27001 certified for those who worry about security in the cloud and boasts three global data centers…east coast, west coast, and Singapore.

Basically Salesforce wants to take the best of the consumer web and bring it to their customers. To meet this goal they are rolling out a new service called Chatter Collaboration Cloud, with a very facebook like feature set and designed into all of the Saleforce products. Like Facebook Chatter has a “wall” containing update posts from people, objects (like documents), events, and even Salesforce entities like Contacts.  Chatter is currently in beta and will be available to all customers free of charge later in 2010.

Besides free food and beer/wine give-a-ways included three books, “Salesforce.com for Dummies“, “Service Cloud for Dummies”, and “Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry.”

Ok this year I really am going to take my new found inspiration, along with my Force.com workbook, “Building your first cloud app in 30 minutes,” along with my free Force.com developers account, create a fantastic application, and add it to AppExchange, Salesforce.com’s online marketplace for applications built with Force.com. Or maybe I’ll just return to this same Salesforce.com event in 2011 who knows.

CloudForce Tour

Salesforce held the first 2009 CloudForce seminar in Atlanta at the Intercontential Hotel Buckhead on March 5th from 2:30 until 5pm with a reception from 5 until 6. I always enjoy catching up on the latest salesforce features and success stories as I’m a big admirer of Salesforce as an early entry into cloud computing and the success they have had. At this event I didn’t really hear alot of new information. It was more of a refresher to remind Atlanta customers and potential customers of the value and opportunities available from the Salesforce platform. I get very excited about Force.com as a development platform along with appexchange to provide an easy vehicle for commericalizing applications.

I do wish Force.com would reduce their monthly subscription fee to be more in line with other cloud application development platforms. But as always I get fired up hearing about the success of force.com from customers…who represent very large as well as very small companies. Which points to a major characteristic and advantage of cloud computing…the smallest company has access to the exact same technologies that are available to the very largest companies for creating innovation and value.

As usual the reception from 5 to 6 was fantastic with free beer and wine and hot h’ordeurves. I love Salesforce receptions.