Thursday evening I attended the Atlanta Web Designers Group meetup held at the Portfolio Center on Bennett Street. The topic was User Experience presented by Nick Finck. Nick effectively covered topics of usability, find-ability, credibility, accessibility, desirability, and value by contrasting websites that met and failed on each of these areas. wellsfargo.com=useable versus wmu.com, bestbuy.com=findable versus fry.com, and safeway.com=findable versus costco.com are a few of the sites Nick compared. I always enjoy meetups of the Atlanta Web Designers especially when held at the Portfolio Center a very uniquely interesting venue.
Thursday evening I attended the Atlanta Web Design Group meetup which was held at it’s usual location, the Portfolio Center on Bennett Street. It was a full house with 112 people signed up for the $10 per person meetup.
The presentation was “The Beautiful Web” by Jason Beaird. Jason is the author of the book The Principles of Beautiful Web Design. His talk was centered on design theory around color, typography, texture, imagery, and layout with critique of websites that exemplify these principles. I’m usually too focused on the technical aspects of a website and so Jason’s talk was a welcome and useful introduction to the non-technical aspects of web design. I immediately ordered his book from Amazon and am looking forward to reading it.